Driving Adoption Campaigns for Office 365
IN THIS TOPIC:
Targeting User Groups for Adoption Campaigns
A common challenge that we’ve heard from customers around the world is the need to identify the specific users who need additional training or incentives to use the more advanced capabilities in Offic3 365. With the built-in functions inside 4ward365, customers can perform usage monitoring and create inactivity reports to identify users who need additional training or assistance with utilizing different Office 365 workloads. Administrators can then send customizable messages to those specific users with links to marketing content explaining the advantages of Office 365 applications based on their job role. These messages can also include links to online training videos that are available in the training curriculum library.
Creating an Adoption Campaign with E-Mail Templates and Training Videos
The available template e-mail messages for usage adoption can be edited and tailored as needed. They are available for selection from a picklist when creating a new adoption campaign (see graphic example below). These types of communications enable users to select training videos for their area of interest. Users can track the past videos that they watched and go back to review useful videos as needed.
Monitoring and Reporting for Adoption Trends
4ward365 has built-in capabilities to monitor and manage targeted adoption campaigns for specific users who need additional training and incentives to utilize all available workloads in Office 365. The toolset will monitor readership of the distributed communications and continue to track activities for specific workloads by user to view adoption trends. User viewing of all online training videos is tracked and categorized for learning activity reporting. Standard reports are available to monitor the viewership of all videos in the available library to showcase the most popular training items which can then be promoted during targeted adoption campaigns. Advanced reports even track learning activities down to the user level.
Summary of Targeted Adoption Campaigns
As described within this blog series, the Adoption Content Pack is only going to help identify users who need additional training or incentives to start using specific features within Office 365. The solution stops there. It leaves the hard work up to the IT administrators to drive adoption by using internal education, training and targeted marketing campaigns. 4ward365 can help customers easily target user groups for specific adoption campaigns, design the communications for education and awareness, track the campaign activities, and then report on usage trends. The 4ward365 solution has all the built-in functions necessary to truly drive adoption of Office 365 within your company.